Reliable. Transparent. Customer-First.
About Us
At Be Sure, we believe that getting your appliances repaired should be simple, stress-free, and fair.
For over 14 years, we have been providing trusted, reliable repair plans that put our customers first.
Unlike traditional providers that hit customers with excess fees and complicated policies, we operate on a fully discretionary basis - which means we assess each repair request fairly and ensure you get the best possible outcome, whether that’s a fast repair, a replacement, or a cash alternative.
We don’t believe in hidden costs, confusing contracts, or price increases. What you sign up for is what you pay, always.
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Our Mission
Our mission is simple: to provide an affordable, reliable repair plan that gives families across the UK peace of mind.
We continuously improve our services to ensure our customers get fast, hassle-free resolutions when their appliances break down.
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Our Vision
By 2025, we aim to help 6,000 families stay protected from unexpected appliance breakdowns.
Through our customer-first approach, we’re building a service that people can trust, knowing they’ll get the support they need when they need it most.
Why Choose Be Sure?
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15 Years of Experience
With over a decade in the industry, we have the expertise to resolve appliance breakdowns quickly and efficiently.
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UK-Based Service
All of our support staff are based in the South of England. When you call us, you’re speaking to a real person who is trained to handle your request with care and efficiency.
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No Hidden Costs or Price Increases
Many providers increase their fees over time or charge excess fees when you make a repair request. At Be Sure, the price you sign up for is the price you keep.
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Fast Resolutions
We aim to resolve most repairs within one week, ensuring you’re never left without essential household appliances for long.
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Trusted Engineers
All repairs are handled by vetted, DBS-checked engineers, and all requests are processed in-house by our specialist team.
How We Operate
At Be Sure, we take a customer-first approach to appliance repairs. Every request is handled on a discretionary basis, meaning we review each case fairly to provide the best solution - whether that’s a repair, replacement, or cash alternative.
Our team of expert advisors personally reviews each request and makes decisions based on customer needs, appliance condition, and the most efficient resolution. We believe in transparency and fairness - our customers are never locked into unfair terms, and we don’t add unnecessary conditions to our plans.
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No hidden fees, no unexpected charges
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Fast, hassle-free resolutions
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Appliance repairs with a customer-first approach
Customer Service That Cares
We believe that our staff are the heart of our business. Without their expertise and commitment, we wouldn’t be able to provide the high level of service our customers expect.
All calls are handled by our UK-based customer service team, who are trained to:
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Resolve repair requests quickly and efficiently
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Ensure customers understand their repair options
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Provide friendly, helpful service with no jargon
Committed to Sustainability
At Be Sure, we are committed to reducing waste and making appliance repairs as sustainable as possible. By choosing Be Sure, you’re choosing a greener, more sustainable approach to appliance repairs.
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100% Paperless Process
All customer agreements and service requests are handled digitally, reducing unnecessary waste.
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Responsible Recycling of Old Appliances
If an appliance needs replacing, we ensure it is recycled through certified programs rather than sent to landfill.
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Energy-Efficient Replacements
When possible, we provide modern, energy-efficient replacements that help customers reduce their energy consumption and lower their bills.
